It’s completely possible that Instagram may add more video editing tools within its own app or it may release a separate app for video editing in the near future. Starting this week, the Instagram iOS app will now allow users to create a video by stitching together clips that are already in the user’s camera roll. Instagram is trying to ease people into the idea of ads. In September, Instagram launched video ads for marketers. Now the longer-form ads that businesses produce for featured TV spots or would normally put up on YouTube can also have a home on Instagram. A best practice for creating video ads for Instagram is to design them for sound off. The message must be expressed visually but can contain caption and logos.