Only nonalcoholic products will be allowed at Qatar World Cup

0
1
blank

organisers have banned the sale of alcohol around stadiums in Qatar after last-minute showdown talks, FIFA announced on Friday. “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing the sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters.” The Football Supporters’ Association (FSA), the national representative body for football fans in England and Wales, has condemned the decision on beer sales. Previously, an agreement was originally struck to allow FIFA to permit sponsors Budweiser to sell beer at the stadiums. The situation around the sale of beer is just one of several last-minute adjustments. This will complicate FIFA’s $75 million sponsorship agreement with Budweiser. The tournament begins on Sunday. “There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums,” FIFA added.

blank

The Muslim country is considered to be very conservative and tightly regulates alcohol sales and usage. The ban on alcohol consumption seemed to apply only to fans attending games. Beer and other drinks, including an official FIFA Champagne and an array of sommelier-selected wines, will still be available in stadium luxury suites reserved for FIFA officials and other wealthy guests.