Manchester United has signed a sponsorship deal with Wahaha Group Co., a beverage company owned by Zong Qinhou, the richest man in China. The sponsorship deal is meant to market the energy drink to sports fans.
The 19-time English soccer champion signed a 3 year agreement with the beverage company based in Hangzhou to promote their drink Qili in China. Shan Qining, the Wahaha spokesman, said that the club might be spotted consuming the drink during training as well as matches.
The club with a lineup including Robin Van Persie and Wayne Rooney is estimated to have 108 million fans in China, where it has played 11 times from 1975. As a whole, out of the club’s 330 million followers 190 million are said to be from Asia. Wahaha which has a net worth of $16.6 billion sells bottled water, tea and fruit juices. Zong said in a statement that the partnership with ‘The Red Devils’ is the perfect opening to the next chapter in the company’s history.
The club also separately signed a 3 year sponsorship agreement yesterday with the China Construction Bank Corp. (939). This deal will see the 2nd largest sole lender in China issue Manchester United branded credit cards.
- Written by Bernadette
- Category: Soccer