Danica Patrick without GoDaddy sponsor, next year


GoDaddy said it was negotiating to retain Patrick, 33, as a spokeswoman under a personal-services deal and it seems she agreed, after the actual nine-year partnership. “I really feel like there’s really a lot of good work to do. We’ve really grown up together,” Patrick said. Less than a month ago, after GoDaddy’s initial public offering of stock, Patrick helped celebrate by appearing with GoDaddy Chief Executive Blake Irving at the New York Stock Exchange. “”We actually hired a third party to help us evaluate all our sponsorship dollars, the effectiveness of it. What the data showed was that this platform has been great for us, but where we are right now, it’s time to shift”, GoDaddy chief marketing officer Phil Bienert told explaining the decision they made.


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