As along Facebook Twitter has been targeted by groups seeking to promote misleading claims about climate change, the company says it will no longer allow advertisers on its site who deny the scientific consensus on climate change. Ads shouldn’t detract from important conversations about the climate crisis,” the company said in a statement outlining its new policy Friday, coinciding with Earth Day. Twitter’s board also said it would provide more information in the coming months on how it plans to provide “reliable, authoritative context to the climate conversations” its users engage in, including from the Intergovernmental Panel on Climate Change. Misleading conducts about climate change means anything which is in contradiction with real scientific findings.
There are actually many subjects about climate change on the platform. Discussions on “decarbonization,” aka getting rid of greenhouse gas emissions that come from burning fossil fuels, are also up 50 percent. Inducing fake info (even if it can’t be understood as a justified motivation) can fragilise or disrupt consensus over principal directions to take action in the entire world in a critical moment for Earth and the human society. “We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis,” the company said in a blog post. Twitter last year introduced a Topic feature to help users find conversations about climate change, and rolled out hubs of “credible, authoritative” information.