McDonald will offer nationwide McRib again, first time from 2012, beginning December 2, was announced Friday. In previous years, the McRib barbecue sandwich was sold at only some locations. The sandwich is a boneless pork patty, shaped like a rack of ribs and smothered in barbecue sauce. first appeared on menus nearly 40 years ago. However, in the need to create urgency for customers, McDonald said this will be available for a limited time. “The McRib has been a beloved menu item at McDonald’s since its inception nearly 40 years ago,” Linda VanGosen, McDonald’s vice president of menu innovation, said. The tweet that the fast-food chain wrote was liked more than 133,000 times.
The world’s largest burger chain had a 68% decline in net income in July due the coronavirus pandemic. McDonald’s U.S. sales are rebounding. The popularity of the McRib could fuel even higher sales growth. At its debut, McRib was not immediately successful,as pork is not eaten frequently enough in the United States. “We’re always listening to our customers and we know the McRib has some of the most loyal fans,” said Chef Chad Schafer, Senior Director of Culinary Innovation & Commercialization at McDonald’s USA.The McRib is available at any time in Germany, on the menu year round.