McDonald’s is testing a customizable burger system


One could choose the cheese, bun, toppings and many others from a touch-screen device. The average time it will take from the moment an order was made and until the customer got his/her burger is 7 minutes. This is why this burger is also referenced by some as the 7 minutes burger.

Some analysts claim 7 minutes is a long wait in the fast food industry. They justify this is a fairly long time amount for McDonald’s as currently their drivethru wait is around three minutes. But letting this minor disadvantage aside the idea of customizing your own burger at McDonald’s is really nice and it will really help the chain attract a younger cloud and maybe even greatly improve on sales. The system which is currently also tested in four other McDonald’s is planned to be rolled out in near 2000 restaurants of the chain by the end of the year.


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