The world’s richest man, Elon Musk, 51-year-old, launched its own perfume line: „Burnt Hair.” The advertising imagery shows a red bottle with a ruby-like gemstone on top. It fits into the category of ‘cheap.’ He sold 10,000 bottles as $100 each, to earn a million dollars in just a few hours. “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk wrote on Twitter. The perfume is described as „the essence of repugnant desire” and „the finest fragrance on Earth,” „an omnigender product.” The perfume was created by Musk’s Boring Company. The concept for a perfume allegedly inspired by the smell of burnt hair appeared to come to the Tesla CEO and world’s richest man in September.
The perfume is available for purchase on The Boring Company website. The product will be mass available in the first quarter of 2023. At his Twitter bio page Musk self described as “Perfume Salesman.” The billionare specifid that buyers can also pay with Dogecoin (Musk is preferring it over Bitcoin). The most important reaction on social media about the new fragrance is the curiosity. No comments from the big perfume makers were available. Musk has the reputation of turning out products out of what initially looked like jokes. The Boring Company was last valued at $5.7 billion.