Ford’s Leaked Ad Campaign Frowned Upon


The car giant issued an apology over the poster explaining that the images had been created by an ad agency during brainstorming sessions and they were never supposed to get to the internet. The company’s apology statement on the UK Daily Mail site said that the company regretted having the posters published online which were “distasteful and contrary to the standards of professionalism and decency within WPP Group.”

The statement further stated that the posters found their way online as a result of individuals acting without oversight. They added that appropriate action had been taken by the Indian agency where the posters originated from.

Though in bad taste, the drawings simply tried to illustrate how spacious the Figo’s cargo area was and they were accompanied by the tag line ‘Leave your worries behind with the Figo’s extra-large boot.’


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