Starting April 30, McDonald’s will only offer the following after midnight: Big Mac, Quarter Pounders, Chicken McNuggets, All-Day Breakfast, fries and other sides, sweets and treats, Happy Meals, and McCafé beverages. McDonald’s was named the chain with the longest drive-thru wait times in a report last year. Some people expressed disappointment on social networks after the announcement was made.
Previously, on March 25, the chain announced its acquisition of a “personalisation and decision logic technology” (that means artificial intelligence) company that will transform drive-thru menu boards to adapt to the weather and make personalized suggestions based on what customers order. It can also suggest popular dishes or easier-to-make items (that would ideally be ready faster) during peak hours. This will begin rolling out at restaurants across the U.S. later this year. To remember, McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across 37,855 outlets as of 2018. According to reports published in 2018, McDonald’s is the world’s forth-largest private employer with 1.7 million employees. McHappy Day is an annual event at McDonald’s, during which a percentage of the day’s sales go to charity.