Mexican-American men behavior is linked to high rates of inactivity and related health conditions. They are actually the target of a study at the University of California, San Diego. Included in the study there is a low-cost strategy for increasing their physical activity, based on cell-phones messages. The National Institutes of Health is spending more than $400,000 sending text messages to Latino men to encourage them to exercise.
Some scientific determined behavioral strategies for increasing activity levels are used on the messages content (goal-setting, self-monitoring, problem-solving barriers, increasing social support, rewarding oneself for meeting PA goals).The hope is to positively impacting public health and eliminating health disparities. Latino men “may have limited access to public health interventions promoting physical activity,” according to the project. The program also focus on control diet and stress management. The purpose of the program is the effective treatment. Text messaging is considered an effective channel of communication and have been shown to improve a number of health behaviors. Cell phone ownership is high in Latino adults and 85% of them are reported regularly sending and receiving texts. The age of participants on the study are between 18 to 65 years and they were included on their important personal decision.