Amy Winehouse, Audrey Hepburn and Marge Simpson, between many others, tried hairdo in their special moments of life. The popular girl group The Ronettes helped popularize the hairdo. Heldt had her own salon — Margaret Vinci Coiffures — on Michigan Avenue in 1950 and she won the National Coiffure Championship in 1954. The Chicago History Museum recognized her with an exhibit featuring her history-making mannequin head. In the last years, the trade group Cosmetologists Chicago named a scholarship for Heldt for creativity in hairdressing. Heldt,was a daughter of Sicilian immigrants. She knew by age 7 that she wanted to be a hairdresser. She retired from hairdressing at age 80.