His idea to expand the goal to a book club began as he received book reading suggestion from the Facebook community, as he also relates in the following Facebook post: “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies.
Thank you to all 50,000 of you in our community who gave me suggestions for different challenges”. Facebook CEO and founder didn’t only start a new book club but he also invited around 30 million people to join too. The reason for this is plain simple.
To quote Zuckerberg: “I am excited for my reading challenge. I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books”. And since Zuckerberg is very famous his new bookclub starts creating an effect similar to Oprah Book Club. The first book to read present on his list, The End of Power by Moisés Naím, is currently sold out on Amazon (probably on temporarily). His new goal is quite popular among Facebook fans. In the first day alone since creating and announcing the new “A Year of Books” page as one of his official goals for 2015 it received 60000+ likes.