Friday, August 7, 2020
Home Sample Page

/business/economy-trade/6013-ftc-found-violation-of-federal-trade-laws-in-some-instagram-posts-of-

A material connection could be a business or family relationship, monetary payment, or the gift of a free product. As an example from the past, in March 2016, they settled with Lord & Taylor after a 2015 investigation revealed 50 fashion influencers had been paid to post photos of a dress for sale at the storied department store. Now, it’s about the Instagram posts and several celebrities, athletes, and other influencers are in trouble. The FTC informed 90 recipients that when making endorsements on Instagram, they should disclose any material connection above the “more” button. FTC observed also some particular disclosures that are not sufficiently clear, pointing out that many consumers will not understand a disclosure like “#sp,” “Thanks [Brand],” or “#partner” in an Instagram post to mean that the post is sponsored. The civil penalty for disobeying provisions of the act caps at $40,000. The Endorsement Guides apply to both marketers and endorsers.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Power outage affected hundreds thousand in Manhattan early Friday

Over 180,000 people temporarily lost their power in Manhattan early Friday

Ammonium nitrate big blast devastated Lebanese capital, Beirut

A large blast Tuesday, August 4, in the Lebanese capital, Beirut, has killed at least 145 people and injured more than 5,000 others.

A woman almost died due to a cat scratch

When she was admitted to hospital she was diagnosed with sepsis, septic shock, organ failure, pneumonia and necrotising fasciitis, a flesh-eating disease that can...

A boat stuck on rocks near Niagara Falls moved after more than a century

It's the first time it's moved any appreciable distance. In a video produced by Niagara Parks Commission on Friday, an official said appears to...

Recent Comments