Coca-Cola will launch an alcoholic beverage

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The company will officially launch the Lemon-do alcoholic soft drink in Japan in October, as it announced on Tuesday. The new beverage is modeled after Japanese “chu-hi,” a popular canned drink made with a distilled alcohol called shochu, carbonated water and flavoring, It was tested since May 2018 in Kyushu in three varieties ranging from 3% to 7% alcohol. Possibly, it will stay a Japanese exclusive. “I think the culture here is still very unique and special, so many products that are born here will stay here,” Coca-Cola Japan business unit president Jorge Garduño said. For the international market, Coca-Cola prepared a new coffee product, Coca-Cola With Coffee. It will launch in 25 international markets by the end of 2019.

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Coca-Cola is feeling positive heading into the second half of 2019 as concerns about economic uncertainty wane. „The storm never arrived, so by sticking to our plan, by executing against our strategy, we’ve been able to deliver stronger momentum than even we were expecting,” CEO James Quincey declared to media.

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