Coca-Cola Zero Sugar Byte is a new product linked to a new marketing concept


Coca-Cola Co. on Monday has introduced its latest limited-edition beverage, , which is described as having a “bright, upfront taste” and “refreshing finish.” According to Coca-Cola, it tastes like pixels. More exactly, Coca-Cola says it was inspired by the creativity of the global gaming community and decided to create to bring the flavor of pixels to life. “ makes the intangible taste of the pixel tangible.” Coca-Cola Zero Sugar Byte will also have an island created in Fortnite Creative called Pixel Point where guests can play four different games – The Castle, The Escape, The Race and The Tower – in the metaverse. Coca-Cola said it’ll release more limited edition beverages later this year.


Coke’s new Byte drink won’t be available in the US until May 2. Before this date, Coca-Cola says it’ll “live in the metaverse.” Coca-Cola Byte will only be available for purchase on Coke’s website in “super limited quantity” on a first-come, first-served basis. the portal for purchase will be open only for a limited period of time. Coca-Cola is also launching an augmented reality experience. You’ll be able to access it by scanning a Byte Coke on the Coca-Cola Creations website. Previously, In February, Coca-Cola released a new soda flavor called Starlight, which was “inspired by space,” the company said.