McDonald’s first vegan burger was developed for three years but now it is to be launched. The McPlant debuted for a trial run in Denmark and Sweden. It will launch in 10 McDonald’s sites in Coventry from September 29, before rolling out to a further 250 UK restaurants in October. It will be available in all McDonald’s restaurants from the beginning of 2022. The burger will cost £3.49 or £4.89 as part of a meal with chips and a drink. It’s Vegetarian Society vegan approved. The McPlant burger is served up in a special cardboard box. Each burger includes one patty, gherkins, salad, vegan cheese, ketchup and burger sauce. It has the specific McDonald’s flavour that can’t be imitated. It is a bit thicker than a Big Mac and slightly thinner than a traditional quarter pounder.
Meat-eaters will be able to tell its not a beef burger as it’s slightly drier than the real deal – but that doesn’t make it unpleasant, just a bit different. It comes in at 429 calories. The McPlant is the latest in a trend of fast food companies going in on simulated meats. On Thursday, McDonald announced that it has signed a three-year global agreement with Beyond Meat, one of the two big names in plant-based meat. Beyond will be the preferred supplier for the patty in the McPlant burger. Other plant-based items have been introduced by Dunkin and Starbucks, and were tested in Canada by Tim Horton’s.