Air France-KLM announced that it would launch a new stand-alone carrier called “Joon.” The company described Joon as a Millennial-focused carrier “aimed at a young working clientele whose lifestyles revolve around digital technology. The newest offshoot of the 84-year-old company is aimed at younger clientele aged 18 to 35.
”It will launch this fall with with medium-haul flights from Paris Charles de Gaulle. Later it will be extended with long flight. “Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France,” the company says. “Joon is a lifestyle brand and a state of mind. Short, punchy and international, the name Joon is designed to address a worldwide audience,” they added.
The look would be “based on an electric blue color code symbolizing the airline’s dynamic attitude, as well as the sky, space and travel. The uniform of Joon’s flight attendants will be inspired by the new fashion codes, basic and chic.” From launch, Joon will be under the guidance of CEO Jean-Michel Mathieu, formerly Air France KLM Group's senior vice president for direct sales and services. Even if the announcement. Even if the announcement looks as a great promise to offer “a global travel experience”, nothing more exactly was yet revealed. “The mystery” is probably created to sustain a big launch. Air France-KLM needs this to increase the profitability being currently under pressure from a variety of elements including for low-cost carriers. Further details will be available in September.