Expected to be shipped soon to customers who first pre-ordered it, the new phone “Essential” created by Andy Rubin to change the way we think about smartphones was accused of trademark infringement. Accessory maker Spigen asked Rubin to stop using the “Essential” name because they have the trademark.
It was registered in August 2016, referring to some own products related to computers and scientific devices category which includes accessories for smartphones. They also invoked the fact that Rubin’s application for “Essential” mark was denied twice by the US Patent and Trademark Office. Spigen announced legal actions by June 15th.” Essential believes they are without merit and will respond appropriately," was the answer of Rubin’s team. To remember, the “Essential” smartphone is believed to be the beginning in a real revolution in conception about what the smartphones are offering, fact exemplified between others with the very innovative 360-degree camera wireless connected. Rubin revealed he wants to push on the market products with important features, being them to be wanted by customers. This will not exclude, however, a possibly long battle for the trademark.