The Ford Motor Co. automaker announced a delay for the new Bronco models launch


On Friday, a Ford Motor Co. spokesperson told media the company will delay the new Bronco models to the 2021 summer as the coronavirus pandemic continues to create supplier issues. “We’re committed to building Broncos with the quality customers deserve,” the spokesperson said. The same supplier constraints will now make all Broncos equipped with the Sasquatch gear and three pedals a 2022 model. Ford declined to share further detail about what the supply issues were or which suppliers were affected. Previously, Ford said we’d see the combination launch in late 2021. Ford plans to open order books for the Bronco next month. Reservation holders will be able to actually convert their reservations into proper vehicle orders. Some industry experts and Ford dealers say it’s better to delay the launch now than potentially deal with nagging quality issues later.


It is an important product for Ford. The Bronco is Ford’s answer to the Jeep Wrangler, which is a best-seller in the U.S. market with over 225,000 vehicles sold in 2019. With a highly capable chassis and drivetrain, the Bronco is a key piece in one of the much significant refreshes of the automaker’s portfolio ever. Its interior layout is simple but loaded with technology, such as an available 12.0-inch touchscreen. The cabin also contains durable, waterproof surfaces that protect things when the doors and the soft or hardtop roofs are removed.