Pinterest is buying Instapaper


The “save” part of Pinterest’s mantra (“discover, save, do”) is meant to be taken quite literally collecting ideas and logging them for future action on various pin boards. This is supposed to give users a reason to regularly come back to the site to accomplish things. It will be possible too to save videos for later use. “Joining Pinterest provides us with the additional resources and experience necessary to achieve that shared mission on a much larger scale. We’ll also be experimenting with using our parsing technology for certain Rich Pin types,.” Instapaper communicated. For the actual Instapaper’s users nothing will change but starting now it will cease signups for the other product – Instaparser –  and halt billing for existing customers..Pinterest also previously acquired the team behind Highlight and Shorts.


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