This poses a problem because such accounts either do not have active users behind them or are used for spam.
The announcement will most likely affect Facebook’s price per share negatively on the market. The cost per share is expected to drop according to market analysts. Mark Zuckerberg took action in an effort to identify areas that can be improved for better monetization. Over 55% of the 83 million Facebook accounts were identified as being duplicate accounts. Facebook also admitted that 14 million accounts are related to serious spamming activity.
On the other hand out of these “fake accounts” some are accounts made by family members for babies, pets or businesses. Facebook advertisers do not have any return on investment when their ads are displayed on such accounts.