Google launches new option to limit in-app purchases for Freemium apps

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This means that the way transactions are made will be controlled even better than how it was until now.

The previous Google Play Store application which is currently installed on all Android phones provided a half-an-hour time frame in which any extra in-application purchase could have been made without the need to reintroduce user login information. The new version of the Google Play Store requires Android users to enter their Google account password every-time before making an in application purchase.

These changes were expected by market analysts who speculated both Apple and Google would introduce better protection for its users. Both Apple and Google discussed reforms for freemium applications and games with the European Commission less than two weeks ago. Apple was sued over its 15-minutes time-frame window and ended up doing a settlement back in January when it agreed to pay $32.5 million to close to 40000 customers.

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